You're CREATIVE, PASSIONATE and committed to growing your PHOTOGRAPHY BUSINESS...

...But, if there was one word to describe how you're currently feeling it would be: frustrated.

Frustrated that you're not getting enough clients compared to the amount of time you spend on marketing. You're so busy but you never seem to accomplish the results you want.

Or maybe you're confused about where to focus when it comes to marketing.

If this sounds like you then I want to let you know that you’re in the right place.

Since you’re here right now, something tells me that you’re full of entrepreneurial spirit and determination, and you’re committed to making your photography business a success.

But maybe you...

  • Have no idea how to get your name out there and find clients who value what you do, even though you know your photography is good enough.
  • Are fed up of the constant hustle for new clients - you just want to have a steady amount of bookings each month so you can start making a decent, reliable income.
  • Feel isolated. Your friends and family are supportive, but they don’t quite get what it’s like to run a creative business.

No matter what stage you’re at in your photography business, you want to be SUCCESSFUL.

You want to work with clients who are excited to work with you and happy to pay to do so.

You want to know how to generate a consistent amount of wedding or portrait bookings, so you don’t need to worry about whether you’ll be able to pay yourself this month or not.

Maybe you even want to be able to take your business to the next level, and quit your day job to do the photography you love full-time.

But you just don’t know how to make any of it happen, and you feel stuck.

That’s where I come in.

Hi, my name is Caroline Pilling and I love teaching other photographers how to make their photography businesses profitable and popular.

Way back in 2006, I was 10 years into a career in contracts management, earning a decent salary and working on some big international projects that saw me travelling to exciting places like South Africa, India and across Europe.

While I enjoyed my job, I had always longed to do something that let me use my creativity. I realised that life is too short for regrets and "what ifs", so I decided to go for it, and started a photography business with dreams of one day making it my full time job.

The only problem was, I’d never run a business before and, although I was enthusiastic and excited, I was also hopelessly clueless about what it took to make one successful.

I made the same mistakes that most photographers make, and priced myself based on what everyone else was charging, then sat back and waited for people to find me and be wowed by my pictures. I’m sure you can guess how successful this strategy was!

Luckily for me, I realised pretty quickly that I had to level-up my business abilities. So I made it my mission to learn everything I could about marketing, entrepreneurship and building a business, and more specifically, how it could be applied to a photography business.

It paid off because I quickly grew my business from zero clients to fully booked, and was able to quit my day job to do photography full time, just 9 months after launching from scratch.

The reason I was able to achieve this wasn’t because I was an amazing photographer - in fact my work was pretty dreadful back then! It was because I invested heavily in educating myself on how to succeed as a photographer, marketing and business in general.

I'm very much a believer in the adage that "success leaves clues", and that the best way to become good at something is to learn from those who are already where you want to be, or who have the skills you aspire to have. By doing this I quickly discovered the key elements to every successful photographer’s story: branding, marketing and pricing for profitability.

Leveraging these things allowed me to grow a fully booked wedding photography business from scratch, in less than a year. Since then I’ve opened two portrait studios (in two very different niches) and enjoyed the freedom and fulfillment of being my own boss and earning a living doing something I love.

And, much to my surprise, I discovered that I really loved marketing. In fact, I came to realise that I actually loved it even more than photography. Yes, I know this makes me sound a little odd!

For most photographers marketing is hard, boring and complicated. All they really want to be doing is taking pictures.

This gave me an idea: “What if I took the modern marketing principles I’ve learnt and showed other photographers how to apply it to their business?”

“What if I could give photographers the ongoing inspiration, necessary information and help with implementation for their marketing, so they didn’t have to do it alone?”

“And what if all this could help them to book more clients and make more money in their photography they can get back to doing what they love?”

And so, Photopreneurs was born.

I specialise in the topics you need to succeed as a photographer in today’s overcrowded market: branding yourself to stand out from the competition, marketing yourself effectively to attract better clients, and pricing yourself so that you make higher sales.

Finally, thanks for being here - I really appreciate it - and I can’t wait to hear all about your own success story!


Get the free 7 Things You Need To Do To Get More Clients checklist now...and finally get your business working!

​Caroline has given me a whole new view on my marketing! Before I was spending an excessive amount of time chasing new leads without cultivating quality connections. After the course I am more confident and focused in my marketing. Highly recommend her workshop if you feel a bit lost when it comes to marketing.

Lydia McGoldrick
The Make-Up & Photography Studio

I have been blown away by the quality of teaching and in depth talks on how to direct my business. Caroline really pays attention to what I need to do to get my ideal clients, which really gives me confidence in my marketing and with my business.

Laura Westley
Laura Rachel Photography

​Caroline is extremely approachable, knowledgeable and helpful. She's helped my business no end by initiating me into the world of digital marketing and holding my hand to achieve my first steps to build my email list. This was a scary blank space in my marketing/ business plan and now I'm so excited to see the engagement and interest I'm achieving even as a beginner!

Elle Bright
Elle Bright Portrait


Looking for a community of go-getting photopreneurs, just like you, to support you in your journey to growing a profitable and popular photography business? Apply to join the exclusive community now!​


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