Get the clarity and confidence you need so you can start getting the clients you want...finally

You love photography and want to be able to make a great living doing it, so you can quit your day job and have more flexibility in your work life.

You know in order to have a real business you need clients and you’ve been working hard to make it happen.

You’ve been gathering information and doing everything the “experts” tell you you should be doing - posting regularly on social media, running Facebook ads, even email marketing.

The problem is that nothing seems to be working. Instead of clients it’s mostly crickets, and you’re left feeling confused and frustrated.

Maybe you’re so defeated from working so hard for little or no results you’ve simply given up trying.

You let yourself get distracted by the fun stuff like planning styled shoots, practicing the latest processing or lighting techniques or browsing other photographers blogs for inspiration.

​You wanted your photography business to feel fulfilling and fun, but right now it just feels hard.

You wish someone would tell you exactly what to focus and take action on, so you can actually book more clients and get closer to achieving your dreams.

Because you’re ready to have a business that supports and makes you money.

You’re excited to work with people who you love and who love what you do for them.

You’re good at what you do and it’s about time more people knew about you.

You want to be recognised as successful not just in terms of taking nice pictures but also as a business owner.

And while you’re not bothered about earning 6-figures, you do want to be able to pay your bills and have something left over for the fun things in life.

You’re done with just dabbling: you want a photography business that’s more than just a side hustle.

The problem is that you’re missing a key piece of the puzzle: you’re not clear about what you do, who you help and why people should hire you instead of anybody else.

Which means that when you try the marketing tactics you see everyone else talking about they don’t work for you.

Without absolute clarity in your niche, message and offer - the fundamentals that your marketing relies on - all the strategies and tactics in the world won’t help you to get more clients.

It’s all just a huge waste of time, energy...and money.

This is where I come in.

I’m a business coach and marketing strategist who works with motived photographers who are ready to get serious about building a sustainable business and not just having an expensive hobby.

They need help standing out in a crowded market where everybody is offering the “same thing”, but they have no idea how to get more clients to find them and dread coming off as pushy when it comes to selling themselves.

I help them to gain the clarity they need to promote their business with confidence.

So they can attract clients and grow a business they love and feel proud of without working harder than they did in their day job (or for less money than they’d get at McDonalds).

In Client Kickstart we focus on three things: developing strong foundations, optimising your business for sales and spreading the word about what you do.

This process will change how you think about your business: so you’re operating like a true business owner and not just a photographer; change how you talk about your business: so you can confidently market your services, connect with clients and communicate your value; and help you take strategic, consistent action: so you can grow your business and do more of the photography you love.

Photopreneurs Client Kickstart includes:

Self-Study Training Modules

Over the course of six weeks I’ll take you through the various elements of setting your foundations and optimising your business for success. Simple, actionable video lessons delivered weekly will allow you to work through the material at your own pace. We’ll cover:

  • Nailing your niche: You’ll identify who your clients actually are and begin to understand them in a way you never have before. No more trying to appeal to “everyone” and attracting no-one.
  • Mastering your message: I’ll help you focus in on your expertise and help you articulate what you do and what makes you different from anyone else. You’ll be able to confidently communicate your message, so you never again feel like you have to compete on pricing or rely on your images to win people over.
  • Creating irresistible offers: You’ll learn how to craft high-value packages that give your people exactly what they want and need and are easy to sell, with pricing that feels good for both you and your clients. You’ll create the perfect “client magnet”, so you can grow a list of potential clients to market to.
  • Making your website work: I’ll show you how to optimize your website for success, so it’s not just a passive online portfolio that looks just like every other photographers site out there. You’ll gain the ability to write copy that connects and resonates with your ideal clients and encourages them to take the next step towards working with you.
  • Spreading the word: If you want clients getting visible and in front of people is key. You’ll learn how to create a marketing plan to follow over the next few months so you can get your first, or next, clients easily.

You’ll have access to the training modules and materials for as long as the program exists, so you can go through the material again and again, as necessary.

Weekly Homework & Worksheets

Your weekly homework has been designed to get you taking action immediately and implementing what you’re learning directly into your business as you go through the program. This way, you’ll have done more work on your business by the end of the six weeks than in the past 6 months.

LIVE Weekly Q&A Coaching Calls

For each module I’ll hold a live Q&A call where I coach you and the other students through that week’s content. These calls are invaluable as they offer you a chance to get any questions answered as well the opportunity to learn even more from listening to other people ask questions.

Private Facebook Group

When you join you’ll be welcomed into the private Facebook group just for current students and graduates of the Client Kickstart program. This is a great place to connect with other students, ask questions from others going through the course material, celebrate wins and achievements and support each other along the way.

6 weeks.

Get clear and get a plan.
Feel like you’re making progress, finally.

What clients say:

​Caroline is unique amongst marketers as she is able to use her experience as a photographer and former studio owner to truly understand the challenges photographers face when growing a business. I don't know of any other marketing specialist who has the same insight into the photography market.

She has a genuine desire to help photographers succeed and really connect with the right customers, to learn how to build satisfying client relationships, and how to stay ahead of the game in the fast-moving digital marketing field. I'm so glad I found Caroline and Photopreneurs!

Belinda McCarthy
Belinda McCarthy Photography

​Caroline has given me a whole new view on my marketing! Before I was spending an excessive amount of time chasing new leads without cultivating quality connections. After the course I am more confident and focused in my marketing. Highly recommend her workshop if you feel a bit lost when it comes to marketing.

Lydia McGoldrick
The Make-Up & Photography Studio

I have been blown away by the quality of teaching and in depth talks on how to direct my business. Caroline really pays attention to what I need to do to get my ideal clients, which really gives me confidence in my marketing and with my business.

Laura Westley
Laura Rachel Photography

​Caroline is extremely approachable, knowledgeable and helpful. She's helped my business no end by initiating me into the world of digital marketing and holding my hand to achieve my first steps to build my email list. This was a scary blank space in my marketing/ business plan and now I'm so excited to see the engagement and interest I'm achieving even as a beginner!

Elle Bright
Elle Bright Portrait



Ready to move forward with clarity and focus? Here's how to get started:

Step 1: Click the button below to join Photopreneurs Client Kickstart now.

Prefer to pay in USD? No problem! Just click here.

Step 2: Within 1 hour of making your payment I’ll email you with confirmation of your place in the program and give you some preliminary "homework" to do beforehand.

Step 3: This live round of the program will begin on Monday 28th January 2019. On the Friday before (25th January) you'll receive an invitation to join the private Facebook group exclusively for Client Kickstart students. Then, at 7am (UK time), on the 28th January I’ll email you with access details for the first Module and you can dive right in!

The first live Q&A coaching call will take place on Thursday 31st January 2019 at 2pm UK time (9am EST, 6am PST). Don’t worry if you can’t make it live - all calls will be recorded and uploaded to the members area for you to listen back to.


How does the program work?

This is an online, self-study training program. When you enroll you’ll be emailed login details for the membership platform where the modules are hosted. Modules will unlock weekly, with the first module becoming available on Monday 28th January 2019, and you’ll be notified by email when each module becomes available to you.

The lessons are taught by video with slides, with clearly defined action steps and simple worksheets to complete as part of your homework.

A recording of each weekly coaching call will be provided in the members area, so you can listen back to me coaching students through the material.

You will also receive an invite to join the Client Kickstart student Facebook group where you can connect with other students going through the program.

How much time do I need to work through the program?

I recommend you allow at least 4-5 hours per module to watch the training material and do the homework. If you want to spend less time and go through things at your own pace you can absolutely do so, since you’ll have access to the materials for as long as the program exists.

Will you review my work or website?

In this live round of Client Kickstart you’ll get access to the weekly live coaching calls, where you’ll have the opportunity to get feedback on your work.

If you require more personalised or in-depth reviews or feedback on your work or your website you’ll have the option to hire me to do so.

What if I need one-on-one help?

In this live round of Client Kickstart you’ll get access to the weekly live coaching calls, where you’ll have the opportunity to get feedback on your work.

This self-study program is best for motivated self-starters who can take action once they know what to do and who don't need a lot of hand-holding.

If you’re working through the program and find you’re getting stuck, either through procrastination or you’re struggling with getting clarity, you also have the option to hire me for personalised one-on-one coaching, to help you keep moving forward.

What if I don’t like it? Can I get a refund?

My ‘no questions asked’ guarantee means that if within the first 6 days of the program you’re not completely happy, I’ll refund you in full. To qualify your refund request must be received before Module 2 of the program is released. There will be no refunds after 11:59pm (UK time) on 3rd February 2019.

Because of this I ask that you make sure Client Kickstart is the right fit for you before you purchase. I also only want you to join if you’re ready to show up and do the work on your business, because what I’ll be teaching you only works if you do.

Read this page carefully and reach out to me at if you have any questions about the program or what is included.


Copyright 2019